What's the use of producing any product unless it is sold at a desired price? For a low income family their main target is to earn livelihood after learning a particular skill. ,Even learning a particular skill can not sustain their interest of learning unless their target of earning is solved to live a better life style .Marketing of any product is quite tough for an individual effort .Door to door campaign and survey of any product before launching any thing is time consuming and laborious.Under this circumstance exhibition and fair can play a very important role .
In a well planned exhibition and fair products are shown to the public directly. The fair may be promoted and strengthened through TV and radio broadcasts, demonstrations, leaflets, handouts, manuals and sample products. It is such a place where the buyers directly meet producers . Fairs have a built-in potential for enhancing income generation in the longer term because if properly planned with social and market needs in mind, they can stimulate demand for products .An advantage for the learners is the concrete experience provided to undertake market analysis, promote products ,consolidate skills, improve quality of production, and raise funds for larger scale production .For the buyers fair is a place of wide variety of the same type of objects at the cheapest rate as there is no middle man in between the producer and the purchaser.It is a pleasure to watch the artisans to create new objects just in front of the eyes. Appreciation from the buyers inspire the creativity of the artisans to create even better art objects .Thereby the quality improves .So a frequent organisation of exhibition and fair will definitely play an important role to promote new income generation schemes .